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NORTHERN CALIFORNIA RECORD

Thursday, April 18, 2024

California corporation sues e-liquid manufacturer over alleged trademark infringement

Money with gavel

SAN FRANCISCO – A San Francisco corporation is suing an e-liquid manufacturer over claims of unfair competition.

United Brands Products Design, Development and Marketing Inc. filed a complaint Feb. 4 in the U.S. District Court for the Northern District of California against CRFT Inc., alleging that the e-liquid manufacturer unlawfully used the plaintiff's trademark on its products.

According to the complaint, United Brands Products Design, Development and Marketing Inc. established its trademark "Whip it" across its nitrous oxide gas products for whip cream canisters. The suit states this was used by the defendant in an attempt to sell their e-liquid products and is likely to cause confusion among consumers.

The plaintiff seeks the following: compensation damages and lost profits, prejudgment interests, attorneys' fees and costs along with any other relief this court deems just. It is represented by Gregory S. Gilchrist and Ryan Bricker of Kilpatrick Townsend & Stockton LLP in San Francisco.

U.S. District Court for the Northern District of California Case number 3:16-cv-00604

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