LOS ANGELES – A Los Vegas business that operates a "sugar daddy" dating website alleges its trademark is being used by a competitor.

Reflex Media Inc. filed a complaint on Oct. 3 in the U.S. District Court for the Central District of California against Gladium Limited, doing business as Arrangement.com, Arrangements.com and Arrangement.net; and Does 1-10 alleging trademark infringement, cybersquatting and other counts.

According to the complaint, the plaintiff has registered and owns the Seeking Arrangement mark. The plaintiff alleges that Gladium Limited allegedly used plaintiff's trademark on their advertisements to confuse consumers into thinking that they are affiliated with plaintiff.

The plaintiff requests a trial by jury and seeks enjoin the defendant from further infringing plaintiff's trademark, actual damages of more than $75,000, profits, damages plus interest, punitive and treble damages, all legal fees and any other relief as the court deems just. It is represented by Mark Smith and Jacob Fonnesbeck of Smith Correll LLP in Los Angeles.

U.S. District Court for the Central District of California Case number 2:16-cv-07395-MRW

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U.S. District Court for the Central District of California
312 N Spring St
Los Angeles, CA 90012

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