CENTURY CITY -- The new litigation chairman at the law firm TroyGould PC says he has plans to utilize technology to create efficiencies that will benefit the firm's clients.

Aaron Bloom, an attorney with 16 years of experience including three at TroyGould, told the Northern California Record that his focus on technology will bring the law firm to the cutting edge of  civil litigation practice.

"I believe in being as efficient as possible and getting great results for the client," he said. "Our firm has been growing and we have to grow intelligently in order to add to our already great bench."

In his new role as litigation chair, Bloom will handle cases that include intellectual property, trademark and copyright law, general business and real estate, and entertainment. He said he already has his sights set on technology that will make the firm more competitive, including new software to aid research and analyze briefs to ensure all angles of a case are being considered.

"The world has changed a lot," he said. "We either have to adapt or perish. There are a lot of technological efficiencies that can be adapted for the client."

And although technology is an important aspect of running a modern practice, Bloom said it won't replace the personal aspect of having effective, personal legal representation.

"There is still an important role for attorneys to play," he said. "Even with artificial intelligence, society still isn't ready to put 12 computers in the jury box to replace humans. It's an interesting time in the legal profession, and some of this technology means you just don't need an army of lawyers like you used to. That benefits the client."

Bloom said as litigation chair, he will continue his active non-profit and pro bono work. He said that throughout his career he has tried to provide more than the California Bar's suggested 35 hours of annual pro bono work.

"If every attorney did even the minimum, it would change the world," he said. "There are so many injustices that happen and people need advocates to stand up for them. We as attorneys benefit from the rule of law, and we should make more of an effort to give back to the community."

Bloom replaces the retiring Jeffrey Kramer as litigation chair, with Kramer stepping down after more than 40 years in the profession.

"Jeff is an amazing person who is always smart and thoughtful," Bloom said. "It's hard to picture what this place will be like without him."

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