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NORTHERN CALIFORNIA RECORD

Thursday, March 28, 2024

Asahi Beer U.S.A. Inc. accused of false advertising

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SAN FRANCISCO – A Torrance business is alleged to falsely represent the origins of its beer.

Alexander Panvini filed a complaint on behalf of all other similarly situated on April 5 in the U.S. District Court for the Northern District of California against Asahi Beer U.S.A. Inc. alleging violation of the False Advertising Law and the Consumer Legal Remedies Act.

According to the complaint, the plaintiff alleges that the defendant's marketing on the Asahi Super Dry Beer led him to believe that it is manufactured in and imported from Japan. The plaintiff holds Asahi Beer U.S.A. Inc. responsible because the defendant allegedly falsely advertises their product to deceive consumers into believing that it came from and was brewed in Japan when it was actually brewed in Canada.

The plaintiff requests a trial by jury and seeks enjoin the defendant, disgorge and restitution, statutory and other damages, compensatory damages, all legal fees, interest and any other relief as this court deems just. He is represented by Michael R. Reese and George V. Granade of Reese LLP in New York, New York.

U.S. District Court for the Northern District of California Case number 4:17-cv-01896-KAW

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