LOS ANGELES – A Riverside County consumer has filed a class-action lawsuit against a car dealership over allegations it falsely advertises deliberately low prices that are not honored at the time of sale.

Kip Haas filed a complaint on behalf of all others similarly situated on June 30 in the U.S. District Court for the Central District of California against Riverside Mazda, Truecar Inc. and Does 1-100 alleging violation of the California False Advertising Act and Unfair Competition Law.

According to the complaint, the plaintiff sought and obtained a TrueCar guaranteed price on a 2016 Mazda 3i Grand Touring from Riverside Mazada. The suit states he was guaranteed a purchase price of $21,839, but at the dealership he was told that an additional $4,000 worth of unadvertised options and fees would be added to the price.

The plaintiff holds Riverside Mazda, Truecar Inc. and Does 1-100 responsible because the defendants allegedly omitted and/or concealed the additional charges and dealer fees with the intent to induce the plaintiff to rely on the misrepresentation of the TrueCar guarantee.

The plaintiff requests a trial by jury and seeks order the defendants to engage in a corrective advertising, restitution, punitive damages, all legal fees, interest, general or special damages and any other relief as the court deems just. He is represented by Todd M. Friedman, Adrian R. Bacon, Meghan E. George and Thomas E. Wheeler of Law Offices of Todd M. Friedman PC in Woodland Hills.

U.S. District Court for the Central District of California case number 5:17-cv-01327

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U.S. District Court for the Central District of California
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Los Angeles, CA 90012

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