SAN FRANCISCO – A New York consumer and an Orange County man allege that a line of cleaning supplies falsely advertises that they are natural.
Joseph Gregorio and Patrick Quiroz filed a complaint individually and on behalf of all others similarly situated on July 5 in the U.S. District Court for the Northern District of California against The Clorox Co. alleging violation of the California Unfair and Deceptive Acts and Practices Law, California's False Advertising Law and other counts.
According to the complaint, the plaintiffs allege that they purchased the defendant's Green Works Naturally Derived Dishwashing Liquid earlier this year because they had an interest in purchasing natural cleaning products.
The plaintiffs holds The Clorox Co. responsible because the defendant allegedly claims that its product is natural or naturally derived despite containing synthetic and non-natural ingredients, such as boric acid and calcium chloride.
The plaintiffs request a trial by jury and seek compensatory, statutory and punitive damages, interest, restitution, order the defendant in a corrective advertising, injunctive relief all legal fees, and any other relief as the court deems just. They are represented by L. Timothy Fisher of Bursor & Fisher, P.A. in Walnut Creek and by Scott Bursor of the same firm in New York.
U.S. District Court for the Northern District of California case number 3:17-cv-03824-JCS