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NORTHERN CALIFORNIA RECORD

Thursday, March 28, 2024

Choice Hotels alleges Show Hotel continues to use marks after agreement's termination

Trademark 07

LOS ANGELES – A Maryland-based family of hotels allege a Rosemead business continues to use its marks after an agreement was terminated between the two parties.

Choice Hotels International Inc. filed a complaint on Sept. 14 in the U.S. District Court for the Central District of California against Show Hotel Inc., Etour+ LLC and Does 1-100 alleging trademark infringement and other counts.

According to the complaint, the plaintiff and Show Hotel worked together under a qualified vendor agreement from 2011 to 2013 for Show Hotel to produce virtual hotel tours of the plaintiff's properties. The suit states that when the agreement was terminated, the defendant was instructed to cease and desist all use of the plaintiff's marks.

The plaintiff holds Show Hotel Inc., Etour+ LLC and Does 1-100 responsible because the defendants allegedly continued to use plaintiff's trademarks even after 2014 settlement.

The plaintiff requests a trial by jury and seeks enjoin the defendants from further infringing plaintiff's trademark, accounting of all profits and damages resulting from the unlawful act, treble damages, all damages, all legal fees and any other relief as the court deems just. It is represented by Timothy P. Lindell and Steven Inouye of Gordon & Rees LLP in San Diego and Los Angeles.

U.S. District Court for the Central District of California Case number 2:16-cv-06904-VAP-AFM

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