A class action lawsuit accuses popular cooler and mug maker Yeti of allegedly allowing a third-party processor to improperly access private customer information during transactions, and then allegedly store and use that information to craft anti-fraud products to sell to online merchants.
The lawsuit was filed March 19 in San Francisco federal court by named plaintiff Taylor Smith, of Kelseyville.
The lawsuit accuses Yeti of knowingly assisting a third-party processor in intercepting confidential communications containing customers' sensitive financial information.
Smith claims that during her purchase of a Navy Rambler Water Bottle from Yeti's website in June 2023, her personally identifiable information and credit card details were disclosed to Adyen, a third-party processor, without her knowledge or consent.
The lawsuit accuses Yeti of allegedly violating the California Invasion of Privacy Act (CIPA). Specifically, the lawsuit accuses the company of improperly sharing personal and financial customer information with Adyen, a Dutch third-party payment processing company. According to the complaint, Adyen does not only process payments, but also stores customer information allegedly to assist retailers with fraud prevention, among other business uses.
The suit alleges that Yeti knowingly assisted Adyen in allegedly intercepting confidential communications containing sensitive customer data, as defined by the CIPA law.
Smith seeks to expand the action to include potentially everyone in California who purchased product from Yeti online.
The plaintiffs are seeking statutory and punitive damages, plus attorney fees.