Reginald Moore has filed a lawsuit against Levi Strauss & Co., alleging that the company secretly deployed spyware on its website to track and monitor users' activities without their consent. The complaint was filed in the Superior Court of California, County of San Francisco, on January 13, 2025. Moore accuses Levi Strauss & Co. of violating privacy laws by using "pen register" and "trap and trace" software to collect personal information from visitors to its website.
According to the complaint, Reginald Moore visited www.levi.com on December 24, 2024, and purchased several pairs of jeans totaling $192.86. Unbeknownst to him, Levi Strauss & Co. allegedly used spyware to access his device and install tracking software without providing any notice or obtaining his consent. This action is claimed to be in violation of the California Invasion of Privacy Act (CIPA), which prohibits unauthorized use of devices that record or decode dialing, routing, addressing, or signaling information.
Moore's lawsuit further alleges that Levi Strauss & Co. employed third-party vendors to embed "Session Replay Code" on its website. This code reportedly intercepts and records users' electronic communications in real-time, capturing mouse movements, clicks, keystrokes, URLs visited, and other interactions with the site. Such practices are described as unfair and deceptive means for Levi Strauss & Co. to gain monetary advantages by exploiting consumers' data.
The plaintiff is seeking statutory damages of $5,000 per violation under CIPA for both himself and potentially other affected California consumers. Additionally, he requests punitive damages for the invasion of privacy claims under the California Constitution's Article I Section 1 provision safeguarding individual privacy rights. Moore also seeks injunctive relief requiring Levi Strauss & Co. to cease these practices immediately.
Representing Reginald Moore are attorneys Evan J. Smith and Ryan P. Cardona from Brodsky Smith law firm based in Beverly Hills, California. The case has been assigned Case No.: CGC-25-621401 in the Superior Court of California located in San Francisco County; however specific judges presiding over this matter have not yet been disclosed.