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NORTHERN CALIFORNIA RECORD

Monday, November 4, 2024

Fruit of the Earth accused of misrepresenting aloe gel

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SAN FRANCISCO – Three consumers allege that a Texas company falsely advertises the contents of a gel.

La Tanya James, Alexandra Groffsky and Emma Groffsky filed a complaint on behalf of all others similarly situated on June 3 in the U.S. District Court for the Northern District of California against Fruit of the Earth Inc. alleging that the Texas business made false representations about the contents of its product.

According to the complaint, the plaintiffs allege that they purchased the defendant's Earth Aloe 100% Gel, which they believe contained aloe, but upon inspection of the product, it was found that it does not contain any aloe vera. The plaintiffs hold Fruit of the Earth Inc. responsible because the defendant allegedly advertised its products as containing 100 percent aloe vera and that it was made from concentrated aloe vera leaves.

The plaintiffs request a trial by jury and seek actual damages, restitution, disgorgement, enjoining the defendant from continuing its unlawful practices, interest, all legal fees and any other relief as this court deems just. They are represented by Michael F. Ram of Ram, Olson, Cereghino & Kopczynski in San Francisco; Jonathan N. Shub of Kohn, Swift & Graf PC in Philadelphia, Pennsylvania; Nick Suciu III of Barbat, Mansour & Suciu PLLC in Bloomfield Hills, Michigan; and Jason Thompson and Lance Young of Sommers Schwartz PC in Southfield, Michigan.

U.S. District Court for the Northern District of California Case number 3:16-cv-03014

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