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Simply Me Beauty developer alleges 7-Eleven breached agreement

NORTHERN CALIFORNIA RECORD

Friday, November 22, 2024

Simply Me Beauty developer alleges 7-Eleven breached agreement

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LOS ANGELES – A Los Angeles limited liability company alleges 7-Eleven breached a nondisclosure agreement with it regarding a cosmetics line.

Arminak Solutions LLC filed a complaint on March 7 in the U.S. District Court for the Central District of California against the 7-Eleven Inc., Pugs Holding LLC and Does 1 through 30 alleging breach of contract and other counts.

According to the complaint, the plaintiff alleges that it suffered damages from having its cosmetic brand being distributed without its authority. It alleges it developed Simply Me Beauty for 7-Eleven and that 7-Eleven refused to execute the final distribution agreement with the plaintiff.

The plaintiff holds 7-Eleven Inc., Pugs Holding LLC and Does 1 through 30 responsible because 7-Eleven Inc. allegedly proceeded with distributing cosmetic products under the mark Simply Me Beauty through Pugs Holding instead.

The plaintiff requests a trial by jury and seeks compensatory damages, enjoin the defendants, payment of royalty, exemplary damages, treble damages, all legal fees, and any other relief as the court deems just. It is represented by Teri T. Pham and Tony J. Cheng of Enenstein Ribakoff Lavina & Pham in Costa Mesa.

U.S. District Court for the Central District of California Case number 2:17-cv-01820-RGK-PJW

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