Puracy products advertised as 'natural' but contain synthetic ingredients, consumer alleges

By Noddy A. Fernandez | May 8, 2018

LOS ANGELES – A Los Angeles County woman alleges that a brand of in-home and cosmetic products is falsely advertised as natural.

Monica Martinez, individually on behalf of herself and all others similarly situated, filed a complaint on April 23 in the U.S. District Court for the Central District of California against Puracy LLC and Does 1 through 25 over alleged violation of California Consumer Legal Remedies Act, California False Advertising Law and California Unfair Competition Law.

According to the complaint, the plaintiff alleges that between 2015 and 2018, she purchased defendant's products from various retail stores and online. She alleges the defendant falsely promotes, advertises and markets its various skin, cosmetic and in-home care products as “natural,” leading consumers to believe that the products contain no synthetic or artificial ingredients. 

However, the suit states that upon information and belief, the products contain various synthetic and/or artificial ingredients, including caprylyl glycol and sodium cocoyl isethionate.

The plaintiff holds Puracy LLC responsible because the defendant allegedly made false and misleading representations in their advertising and packing of its products.

The plaintiff requests a trial by jury and seeks compensatory and punitive damages, prejudgment interest, order of restitution and all other forms of equitable monetary relief, injunctive relief, attorneys’ fees and expenses and costs of suit. She is represented by Reuben D. Nathan of Nathan & Associates APC in San Diego.

U.S. District Court for the Central District of California case number 2:18-cv-03369-AB-RAO

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Nathan & Associates, APC U.S. District Court for the Central District of California

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