Global law firm Reed Smith represented Flexpoint Ford on its $114 million growth equity investment into Duetti, a music platform democratizing catalog monetization for independent artists.
Flexpoint Ford is a private equity investment firm that specializes in privately negotiated investments in the financial services and healthcare industries.
Duetti was founded by Lior Tibon, former COO of TIDAL, and Christopher Nolte, former Business Development executive at Apple Music, with the mission of getting a wide range of artists quick and easy access to catalog sales and unlocking new investment opportunities. The company’s proprietary model provides data-driven prices for established tracks, allowing artists to sell individual tracks or even parts thereof, while Duetti then markets those tracks going forward using proprietary ROI-focused techniques.
The Reed Smith cross-office and cross-practice was included Pittsburgh partner Matthew Mohn, New York partner Chris Sheaffer, and associates Kyle Higgins, Ure Obioma and Ashley Wong, based in Pittsburgh, San Francisco, and New York, respectively, all members of the firm’s private equity practice. The Century City-based Music team was led by partners Steve Sessa and Josh Love, with associate support from Francine Lewis and Cole Rushworth.
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