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NORTHERN CALIFORNIA RECORD

Tuesday, March 19, 2024

Northridge business owner accuses competitor of trademark infringement

Trademark 05

LOS ANGELES — A Northridge business owner is suing a Wisconsin manufacturer of e-liquid vaporizer, alleging trademark infringement.

Mike Sarieddine filed a complaint Jan. 4 in U.S. District Court for the Central District of California against Kenneth Andrews, doing business as Alien Cloud Vapes of Mount Pleasant, Wisconsin, alleging violation of the Lanham Act or the California Common Law Trademark Infringement.

According to the complaint,since 2008, Sarieddine has manufactured and sold high-quality electronic cigarette products to consumers under its federally registered Alien Vape. The suit says Alien Cloud Vapes has begun to market the same products under the same brand name despite the defendant's knowledge of Sarieddine's federal and common law trademark rights. 

Sarieddine says continued use of the infringing mark in commerce will continue to cause irreparable harm to the plaintiff's reputation and to the value of his work. 

The plaintiff alleges Alien Cloud Vapes advertised and continues to advertise vaping products under an Infringing trademark on its website, and this has caused actual confusion among consumers, leading customers to seek or purchase the wrong product.

Sarieddine seeks trial by jury, exemplary or punitive damages, pre-judgment interest, costs of action, and all other relief the court deems just and proper. He is represented by attorneys Stephen C. McArthur and Valerie McConnell of The McArthur Law Firm PC in Culver City.

U.S. District Court for the Central District of California case number 2:18-cv-00077-MRW

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