SAN JOSE – Global internet technology company LeEco appointed Joshua
McGuire to the role of vice president and general counsel.
who spent seven years as Google's lead legal counsel in charge of
mobile and Android patent strategy, has been tasked with overseeing all
LeEco’s U.S. legal affairs and intellectual property protection.
According to the company, McGuire will play a key role in LeEco’s plans
to bring its vertically integrated
ecosystem to U.S. consumers.
is different from other technology companies," McGuire told the Northern California Record. "It is not the
typical company that just sells phones or TVs, or even a company that
just focuses on content or the internet. They are all this but more, and
the sum is truly greater than the parts. LeEco's vision of a true
ecosystem where a user experience is seamless across
all your devices and yet personalized to you is what convinced me to
his time at Google, McGuire says he learned that the fundamental key to
success is whether or not a company is focused on its users and their experience.
is truly about delivering an entire ecosystem of experience to users
that is personalized and constantly evolving," he said. "We want to quickly iterate
in our software and hardware so that users experience the best we have
to offer. I intent
to do everything I can to encourage and keep that process running
officially opened its U.S. headquarters in San Jose in April. Its
integrated ecosystem technology encompasses platform,
content, applications and smart devices, including an electric
"My main objective is to partner with the LeEco business to bring
our ecosystem of content, cloud, and devices to users across the globe including in North America," McGuire said.
As far as intellectual property protection, McGuire believes an important issue in the patent world is how to encourage unifying the economic value of a patent with the underlying technology.
example, because of inefficiencies in the litigation process, a
disjoinder of the economic value of the patent and the underlying
technology frequently occurs," he explained.
"Non-practicing entity nuisance litigation is a good example. The
value of the invention may be very small, but the cost
of litigation is high, so it can push the value of the patent up simply
because it will have to be litigated or
settled. The settlement amount will be based more on the value to
avoiding litigation than based on the value of the underlying
"There have been several proposals to address this including
fee-shifting so that the losing party bares the cost of
bringing the claim. That would discourage some of these frivolous
lawsuits. There has been proposed legislation incorporating this idea.
Sadly, it has not had much traction."
McGuire earned his law degree from University of California, Berkeley
School of Law and received a Bachelor of Science in computer engineering from
the University of Oklahoma.
He was named a rising star
among U.S. Corporate Counsel by The Legal 500 in 2014 and was a recipient of the
2014 Deal of Distinction awarded by the Licensing Executives Society
(LES) for representing Google in Lenovo’s acquisition of Motorola
Mobility from Google.